...click-through rate it has. Best practices for effective meta descriptions Avoid misleading information The description should reflect the actual content of your page. Testen TestTry different versions of your meta description to find out...
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Content marketing as a guarantee for long-term success
...visibility in social networks. On the other hand, developing expert status and constantly building a good reputation are classic long-term brand building measures. The development of a Community, the interaction over...
Accessibility Act: Implementing an accessible website
...provide Foroptimize modules and tools Formodules and tools should be accessible to all users: clear naming of Forforms and fields including alternative texts Short and concise Forforms with only necessary mandatory fields...
AI washing - what you need to know about the new advertising scam
…Fortschritt. A critical awareness and the ForThe demand for transparency is indispensable. Would you also like to integrate artificial intelligence (AI) into your company? Then we would be happy to support you. ...
The questions of visitors - how to give customers the right info on the website
...ready to read eternally long "novels" on the screen. Some answers are in the pictures on websites, others in lists or in videos. Which Format to which answer passt, must be in the...
Online security in marketing: how to protect yourself effectively against threats
...are weak Passportwords. Criminals use special programs to steal common Passportword combinations automatically until they gain access to an account. Popular mistakes are short Passportwords, simple number sequences or the use of common...
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...are looking for freelancers as well as permanent employees to strengthen our team for the following positions: Keywords Location Remote positions only Freelance Intern Part Time Full Time Load more listings…
WordPress updates - update your website correctly
...in a Testenvironment. This way you can ensure that the update has no negative impact on your live website. TestCheck the functionality thoroughly before you install the update on your main page.
Introduction of mandatory e-invoicing from 2025: what companies need to know
...requirements. E-invoice: An e-invoice is defined as a document that is stored in a structured, machine-readable format. Format is issued and processed in accordance with the European standard EN 16931. Formate like XRechnung or the...
8 effective marketing methods for B2B lead generationÂ
...data acquisition: Forforms on landing pages should be simple and user-friendly. Minimizing the required fields increases the chances that visitors will actually leave their information. Testand optimization: Regular Tests and...
Mercedes Benz Wuppertal - landing pages
Mercedes Benz Wuppertal - Landingpages On behalf of the Düsseldorf agency Graphix Design Strategy GmbH, three landing pages for Mercedes Benz Wuppertal were implemented on a WordPress basis. The specially developed WordPress theme...
The search engine optimization revolution: AI-driven SEO strategies
...variety of tools that use AI to support SEO experts in their work. Some of the best known are Scalenut, AIPRM ChatGPT and Squirrly. These tools offer functions ranging from keyword research to...