...in Form from small JavaScript effects. WordPress is used as the basis with extensions and special functions (content display) created especially for this website, which the normal WordPress structure does not provide. Services: HTML5...
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What is an HTML tag?
...is a short summary of the page content for search engines, or meta information for indexing guidance for search engines (robots meta tag).
What is an iFrame?
...can be used. These include anderem: HTML5 video and audio tags: For embedding multimedia content JavaScript apis: For dynamic loading of content and interaction with web services CSS: For styling and customizing...
What is a Lightbox?
...of lightboxes can also include relevant search engine optimization (SEO) aspects. For example, all images and videos displayed in a lightbox should be provided with meaningful alt texts and titles in order to be recognized by...
What is a sales funnel?
...(decision) and purchase (action). Awareness phase (customer approach) The awareness phase is the first step in the sales funnel and refers to the number of potential customers who respond to a company's...
What does User Experience (UX) mean?
User experience (UX) refers to the experience a user has when interacting with a website, application or product. The aim of UX design is to improve the user-friendliness, efficiency and...
What are meta tags and why are they important?
...and contain the main keyword of the page. Meta titles should be 60 characters or less. Meta description: The meta description is a short text that summarizes the content of a web page. It is included in the...
What is Google Analytics and how is it used?
...a Google Analytics account must be created. A tracking code is then generated, which must be integrated into the website. This code is usually inserted in the header or body area of every HTML document, andotherwise...
What is a CDN?
...images, videos, stylesheets or JavaScript files, stored redundantly on several servers worldwide and delivered to the end user from the nearest server. How does a CDN work? A CDN consists of so-called edge servers, which...
What is a PageRank?
...ranking of the page in the search results. The name PageRank goes back to one of Google's founders, Larry Page. The PageRank algorithm takes into account the number and quality of links that point to a website...
What does Responsive Design mean?
...and online marketing strategies. How does responsive design work? Responsive design is based on so-called media queries, which enable web designers to define different CSS rules for different device classes and screen sizes. These rules determine...
The Ultimate Guide: Presenting your retail store online with Local SEA
...local providers first need a Google Ads account. Here you create the Local Inventory Ads campaign as a Performance Max variant. The special feature of Performance Max lies in its high degree of automation for the creation of...