...Media: Platforms such as Facebook, Instagram and Twitter offer their own native advertising-Forsuch as sponsored posts or in-feed ads. Content discovery platforms: Providers such as Outbrain or Taboola place native ads in Form of content recommendations...
...structure, content and navigation. The following aspects can be improved with the help of heatmaps: Conversion-Rate-optimization (CRO): Heatmaps provide valuable information about which areas of a website are particularly appealing to visitors or where...
Dwell time is an important key figure in online marketing and especially in the field of search engine optimization (SEO). It indicates how long a visitor stays on a website before...
...to increase. Effective video marketing involves the creation of high-quality content that is tailored to the target group and appeals to their needs and interests. This includes anderem product presentations, tutorials,...
...great importance for the user experience and conversion-Rate. Above-the-fold in web development and web design When creating websites, it is crucial to place important content and call-to-action elements in the above-the-fold area....
...These platforms make it possible to publish, categorize and integrate the episodes into RSS feeds (XML files) used by podcast directories, apps and platforms to manage and subscribe to podcasts....
...and Litespeed web servers, but also used by some andsupported on all server platforms. The name ".htaccess" stands for "Hypertext Access" and refers to the fact that it controls access to web content....
...simplify and make them more productive. AI tools that promise a "real-time market analysis" perfectly personalized user experience and "SEO at the touch of a button" have experienced a real boom, driven by the hype around AI technologies such as ChatGPT,...
...the message gets across quickly. Other combinations for quick information in our example: wheelchair icon + "barrier-free" card icon + "card payment possible" plant icon + "vegetarian dishes" The photos on a card icon are also...
...a Google AdWords campaign or an email marketing campaign. They are used to draw visitors' attention to a specific offer and guide them to perform a desired action. The landing page is usually...
...search intent of the searcher. For example, an online store for bicycles can use the long-tail keyword 'mountain bike for women in Berlin' instead of the generic term 'bicycle' in order to attract more targeted visitors. Advantages...
The meta description is an HTML attribute that is placed in the meta tags of a web page to provide a brief summary of the page's content for search engines and users. This...