...new EU regulation due to come into force next year could force Meta to meet certain conditions for online political advertising campaigns. A breach could result in penalties of up to four percent...
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What is the dwell time?
Dwell time is an important key figure in online marketing and especially in the field of search engine optimization (SEO). It indicates how long a visitor stays on a website before...
Server-side tagging with the Google Tag Manager - all advantages at a glance
...conversion achieved. In the meantime, so-called third-party cookies, which originate from analysis and tracking tools, for example, are blocked by many browsers. With the help of Google's server-side tag manager, it is possible to block cookies for Google Analytics...
What are heat maps and how are they used?
...structure, content and navigation. The following aspects can be improved with the help of heatmaps: Conversion-Rate-optimization (CRO): Heatmaps provide valuable information about which areas of a website are particularly appealing to visitors or where...
What is above-the-fold content?
...great importance for the user experience and conversion-Rate. Above-the-fold in web development and web design When creating websites, it is crucial to place important content and call-to-action elements in the above-the-fold area....
WordPress First Aid
...or club salutation(Required) Mrs. Mr. Your name(Required) First Last Your email address(Required) Phone / Mobile Your website Your message(Required) File attachments You can attach up to 5...
What is Native Advertising?
...Media: Platforms such as Facebook, Instagram and Twitter offer their own native advertising-Forsuch as sponsored posts or in-feed ads. Content discovery platforms: Providers such as Outbrain or Taboola place native ads in Form of content recommendations...
What is a shortcode?
...or embedded in certain widgets such as the text widget. Shortcodes are identified by square brackets ([]) and displayed with a simple, short code within these brackets. How WordPress shortcodes work...
What is a footer?
...footer should be easy to read on different screen sizes and resolutions. Professional web design agencies with a focus on web design & web development, such as Bajorat Media, can help to create an appealing, user-friendly and search engine optimized footer....
What is a JPEG image?
...saving and opening a JPEG image. For certain types of images, such as graphics with few colors or sharp lines, the PNG-Format (Portable Network Graphics) offer better image quality and lossless compression....
What is a video platform?
...to increase. Effective video marketing involves the creation of high-quality content that is tailored to the target group and appeals to their needs and interests. This includes anderem product presentations, tutorials,...
What is a landing page?
...a Google AdWords campaign or an email marketing campaign. They are used to draw visitors' attention to a specific offer and guide them to perform a desired action. The landing page is usually...