...and analyzing the various phases of the funnel to identify bottlenecks and potential. A/B-Tests, which compare changes to design, texts or CTAs, are a common tool for optimizing the funnel....
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What are heat maps and how are they used?
...they may have difficulties. This information can be used to create targeted A/B-Tests and optimize the conversion rate of the website. Usability and User Experience (UX): By analyzing user behavior,...
What is a 500 server error?
...of files or checking scripts for syntax errors help. Permission management and ownership on folders and files also plays a role here. Database connection testen: Make sure that the...
What is a favicon?
...square and in different Foravailable in such formats as ICO, PNG, GIF or JPEG. How favicons work The website owner creates a favicon and saves it in the root directory of the website or in the folder...
Link attribute NoFollow / DoFollow - explained simply & understandably
...launched as a joint initiative with Yahoo and Microsoft. The aim was to find a solution to the growing problem of Comment spam in blogs. The NoFollow attribute has evolved since then and...
What is a podcast?
...which they can access anytime and anywhere. Podcast-Formate podcasts are available in many different Formates and genres, including interviews, roundtables, news, education, entertainment, and storytelling. In virtually every...
What is inbound marketing?
...webinars) Social media marketing Lead nurturing and email marketing Landing pages and conversion optimization Why is inbound marketing important? In contrast to traditional, intrusive marketing methods such as cold calling or "Outbound marketing", inbound marketing follows the principle that you...
What are backlinks and why are they important?
...of high quality content: The best way to gain backlinks is to create useful and relevant content that entices other websites to link to your website. Outreach: A...
What is a wireframe?
...be developed. Promote a user-friendly design by showing the hierarchy of content and user guidance on the page. Structure of a wireframe A wireframe typically consists of the following elements: Layout:…
What is a Google Search Console?
...an unreadable layout or missing meta tags. AMP validation: For websites that use Accelerated Mobile Pages (AMP), the Google Search Console offers an AMP validation tool to ensure that the AMP version of the website is error-free and...
What is a content management system (CMS)?
...CMS, users can easily insert text, images, videos and other media content, as well as customize the structure and layout of the system.out of a web page without having to deal directly with the underlying HTML code, CSS...
What is link building?
...is considered unnatural by Google and can have negative effects. Outreach and PR work: Good public relations work can lead to journalists, bloggers or opinion leaders talking about a company or its...