How can brands and products be successfully introduced to AI-driven chatbots? Optimization through generative artificial intelligence could be the latest discipline in marketing for exactly this purpose. This should not only be of interest to marketing professionals, but...
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Effective keyword research - the most important tools
Well-founded keyword research is the be-all and end-all of any SEO strategy. While the Google Keyword Planner is a well-known tool in this area, there are numerous other tools that can help optimize your search engine optimization. In...
Mobile optimization of your website: 10 common hurdles and how to avoid them
In a digital world where smartphones and tablets are ubiquitous, optimizing your website for mobile devices is essential. This article not only looks at the importance of mobile usability, but also shows you how to optimize your...
10 Technology trends 2024
Welcome to the fascinating world of technology trends for 2024! In an era of rapid technological advances, we are on the cusp of groundbreaking developments that will revolutionize the way we live, work and interact....
10 marketing trends 2024
In a rapidly changing world, it is essential for marketers to understand and utilize the latest trends and technologies. In 2024, we see an impressive variety of innovative marketing strategies ranging from the...
Optimization of your website: Technical SEO analysis
In today's digital world, the performance of your website is critical to business success. Imagine your customers landing on a website that loads slowly, is cluttered and repeatedly displays error messages. The...
Successful agency briefing: tips and tricks for briefing
With over 15 years of experience as specialists for WordPress and online marketing, we have the necessary know-how and we know how relevant and important a well thought-out briefing is for the success of a project. A successful project begins even before the...
SEO content marketing: tips for top rankings
In today's digital world, being visible online is crucial. But how do you manage to stand out from the countless masses on the Internet? The answer lies at the heart of successful online marketing strategies: SEO content. It's not a...
Midjourney and co: comparison of the best AI image generators in 2023
Midjourney and Co: Comparison of the best AI image generators 2023 In a world where images play a central role in our digital communication, AI image generators have become revolutionary. With just a few words, they make it possible to...
Is your WordPress security sufficient?
Want to make sure your WordPress website is protected from hacking attacks? In this blog article, we explain how you can effectively secure the world's most widely used content management system. We offer you practical tips and strategies,...
Link attribute NoFollow / DoFollow - explained simply & understandably
Search engine optimization (SEO) is an ever-growing field where details can make all the difference. One such detail is the careful use of link attributes. In this post, we'll specifically address the NoFollow link attribute. This small,...
The ECJ makes digital time recording mandatory
In September 2022, the Federal Labor Court (BAG) in Erfurt issued a ruling of great significance. According to the case number 1 ABR 22/21, it was clarified that all employers are required under Section 3 (2) No. 1 of the Occupational Health and Safety Act (ArbSchG) to provide a...