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GAIO: How your brand stands out in AI chatbots like ChatGPT and co

How can brands and products be successfully introduced to AI-driven chatbots? Optimization through generative artificial intelligence could be the latest discipline in marketing for exactly this purpose. This should not only be of interest to marketing professionals, but...

Effective keyword research - the most important tools

Well-founded keyword research is the be-all and end-all of any SEO strategy. While the Google Keyword Planner is a well-known tool in this area, there are numerous other tools that can help optimize your search engine optimization. In...

10 Technology trends 2024

Welcome to the fascinating world of technology trends for 2024! In an era of rapid technological advances, we are on the cusp of groundbreaking developments that will revolutionize the way we live, work and interact....

10 marketing trends 2024

In a rapidly changing world, it is essential for marketers to understand and utilize the latest trends and technologies. In 2024, we see an impressive variety of innovative marketing strategies ranging from the...

Optimization of your website: Technical SEO analysis

In today's digital world, the performance of your website is critical to business success. Imagine your customers landing on a website that loads slowly, is cluttered and repeatedly displays error messages. The...

Successful agency briefing: tips and tricks for briefing 

With over 15 years of experience as specialists for WordPress and online marketing, we have the necessary know-how and we know how relevant and important a well thought-out briefing is for the success of a project. A successful project begins even before the...

SEO content marketing: tips for top rankings

In today's digital world, being visible online is crucial. But how do you manage to stand out from the countless masses on the Internet? The answer lies at the heart of successful online marketing strategies: SEO content. It's not a...

Is your WordPress security sufficient?

Want to make sure your WordPress website is protected from hacking attacks? In this blog article, we explain how you can effectively secure the world's most widely used content management system. We offer you practical tips and strategies,...

The ECJ makes digital time recording mandatory

The ECJ makes digital time recording mandatory

In September 2022, the Federal Labor Court (BAG) in Erfurt issued a ruling of great significance. According to the case number 1 ABR 22/21, it was clarified that all employers are required under Section 3 (2) No. 1 of the Occupational Health and Safety Act (ArbSchG) to provide a...

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