Online reviews are one of the pillars of a successful digital marketing strategy. They not only influence the purchasing decisions of potential customers, but also strengthen the credibility and visibility of a company online. Influence of...
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Meta description: Small texts with a big impact
Have you ever wondered why certain websites immediately grab your attention in the search results, while others barely get a look-in? The secret is often hidden in the meta description. These short snippets of text below the page title...
Above the fold: How to use the most important area of your website
What does "Above the Fold" mean? "Above the fold" refers to the visible area of a website that is displayed immediately upon loading without scrolling. Originally, the term comes from the newspaper world and describes the upper part of a folded newspaper on which...
Create SEO-friendly URL structure
The URL structure of your website plays a crucial role in search engine optimization (SEO) and usability. A well thought-out URL can not only improve your ranking in search engines, but also increase the trust and satisfaction of your visitors.
Controlling indexing in WordPress: How and why?
Controlling indexing in WordPress is crucial for the SEO performance of your website. It allows you to specifically determine which pages should be indexed by a search engine. This allows you to avoid duplicate content, protect sensitive content and...
Types of marketing - traditional to digital
In the world of marketing, diversity is not just an option, but a necessity. Marketing is more diverse and dynamic than ever before, characterized by constant change that forces companies to be creative and adaptable. This...
12 SEO mistakes when relaunching a website
Relaunching a website is a critical undertaking that can have a far-reaching impact on the visibility and user experience of an online presence. While the refresh has the potential to improve technical performance and enhance content, it can also...
Optimize WordPress: The best SEO plugins for 2024
Search engine optimization (SEO) is an essential component for the success of any website. For WordPress sites in particular, there are a variety of tools and plugins that can simplify the process for you. These tools range from comprehensive...
GAIO: How your brand stands out in AI chatbots like ChatGPT and co
How can brands and products be successfully introduced to AI-driven chatbots? Optimization through generative artificial intelligence could be the latest discipline in marketing for exactly this purpose. This should not only be of interest to marketing professionals, but...
Effective keyword research - the most important tools
Well-founded keyword research is the be-all and end-all of any SEO strategy. While the Google Keyword Planner is a well-known tool in this area, there are numerous other tools that can help optimize your search engine optimization. In...
Optimization of your website: Technical SEO analysis
In today's digital world, the performance of your website is critical to business success. Imagine your customers landing on a website that loads slowly, is cluttered and repeatedly displays error messages. The...
SEO content marketing: tips for top rankings
In today's digital world, being visible online is crucial. But how do you manage to stand out from the countless masses on the Internet? The answer lies at the heart of successful online marketing strategies: SEO content. It's not a...