The latest version of WordPress, by far the most popular content management system in the world, has been available since the end of March. The new version 5.4 runs under the version name "Adderley" - a reminder of the American jazz musician Nat Adderley....
Corporate blogs have been considered an all-purpose weapon of corporate communications for years. They are a powerful tool, but they don't exist for free. Corporate blogs support SEO and ensure visibility Corporate blogs support SEO and ensure...
In order to deal with the economic damage caused by the Corona crisis (Covid-19), the grand coalition has passed a multi-billion economic stimulus package to strengthen the economy. As part of this stimulus package, a reduction in the value-added tax, for...
As a WordPress agency, we love WordPress as a content management system for many reasons. The openness of the system, which makes it easy for us to try out new design ideas or develop extensions (so-called plugins), for example. Or the tremendous...
Properly applied content marketing can quickly become the best tool in a company's marketing toolbox. However, it requires a certain amount of effort, and sometimes a little patience. Content marketing sees itself as a central part of any...
If you want to get in direct contact with your target group, strengthen your brand and increase your sales, you will find many exciting opportunities in social networks. Information and entertaining content stand side by side here, making providers more attractive for their...
The creation of a so-called landing page always pursues a specific goal, namely that conversions are achieved. This means that landing pages are created with the intention of directing visitors to them in order to encourage them to make a purchase, for example....
Messenger marketing is a young, trendy strategy in online marketing that is currently on everyone's lips. Referring to Instant Messenger from Facebook or WhatsApp, the importance and prospects for success of this measure become clear. Instead of further...
"Which marketing measure is recommended for me?" This question is asked by inexperienced entrepreneurs in online marketing, both to themselves and to the experts of a marketing agency. In a detailed conversation, it becomes clear that the question of a measure is primarily...
The fact is that the visual details of a website make the first contact with visitors. With this background alone, you should choose "good web design" and focus on the aesthetic effect of the website, but also on its functionality.
"Why should I pay for clicks, aren't they free?" In terms of AdWords marketing, many entrepreneurs are unsure and do not understand what the paid advertising - pay per click - should really bring. In front of the inner eye, true...
Many companies exploit the possibilities for acquiring new customers only to an insufficient extent. In the following article, we would therefore like to discuss which modern online marketing tools you can use