Online shopping is convenient and offers access to a wide range of products with just a few clicks. But this convenience is often overshadowed by manipulative web designs that aim to pressure consumers into buying. These practices, known as dark...
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Meta description: Small texts with a big impact
Have you ever wondered why certain websites immediately grab your attention in the search results, while others barely get a look-in? The secret is often hidden in the meta description. These short snippets of text below the page title...
Protection against malvertising: strategies for companies and users against fake ads
Digitalization brings many benefits, but also a variety of threats that affect both users and businesses. One of these threats is malvertising - a method used by cybercriminals to place fraudulent advertisements...
Google Analytics 4 Competitor analysis explained simply
With a recent update, Google Analytics 4 (GA4) makes it easier for companies to compare their performance with other market players. By integrating benchmarking data, GA4 now offers a function that allows companies to compare their position in their...
The 8 top WordPress benefits you need to know
The days when you spent hours programming your own website and then had to painstakingly maintain it are a thing of the past. Nowadays, there are content management systems (CMS) that make it possible to manage web projects easily and efficiently.
Controlling indexing in WordPress: How and why?
Controlling indexing in WordPress is crucial for the SEO performance of your website. It allows you to specifically determine which pages should be indexed by a search engine. This allows you to avoid duplicate content, protect sensitive content and...
8 effective marketing methods for B2B lead generation
Generating qualified leads, mainly in the B2B sector, is more important than ever. But how can your company stand out from the crowd and not only generate interest, but also turn it into real business opportunities? In this article...
AI washing - what you need to know about the new advertising scam
AI-washing - what you need to know about the new advertising scam In a world where technological progress is unstoppable, artificial intelligence (AI) has become a ubiquitous term. From household appliances to software solutions -...
Email marketing: The best tools
Email marketing is often seen as merely a traditional and outdated method of customer communication. However, a closer look reveals that this marketing strategy has far more potential than is apparent at first glance. Email marketing...
Mobile optimization of your website: 10 common hurdles and how to avoid them
In a digital world where smartphones and tablets are ubiquitous, optimizing your website for mobile devices is essential. This article not only looks at the importance of mobile usability, but also shows you how to optimize your...
ChatGPT's Real-Time Web Search: A Milestone in AI Chatbot Technology
The world of AI chatbots is undergoing a remarkable evolution. OpenAI has added a new capability to its ChatGPT chatbot: real-time web search. In this article, we highlight what this innovation in technology means for you as a user and how...
On the road to success with LeadInfo: discover which companies visit your website
In today's business environment, B2B companies want to know more than ever who is visiting their website and which companies are interested in their products or services. With the Leadinfo online tool, this is now easily possible. In this article...